Most LinkedIn™ strategies fail because they ignore the one thing that actually works: you.
Your content should sound like you. Not like a copy of someone else.
I help founders and CEOs clarify their voice, earn trust, and create content that actually connects.
Most content advice pulls you away from what actually works: resonance, not reach.
We’re told to follow the algorithm. Chase trends. Post every day. But real connection doesn’t come templates. It comes from authenticity.
People follow you because they feel something. They buy because they like, know and trust you. And it starts with your message.
If you’re a founder or CEO trying to grow your brand, you don’t need more tips. You need a message that reflects who you really are, and a strategy that shows it.
That’s what we do inside Resonant Marketing.
The answer is to be the same online as you are in person.
That’s it. That’s the secret. When you stop performing and start resonating with your audience, creating content gets easier. You stop second-guessing. You say what you really mean. And your audience actually listens.