Read this before you hire a mentor (or a coach).
Hiring a mentor or coach can be a huge benefit to you and your business, but only if you choose the right one. Too often, early-stage founders invest in mentorship without fully understanding what they need or whether the mentor aligns with their specific challenges, goals, and learning style.
The problem is that mentorship isn’t a one-size-fits all answer.
Many early-stage founders assume any experienced coach or mentor can help them succeed.
But just like in marketing, success depends on fit.
A mentor who built a billion-dollar tech startup may not be the best fit for a solo founder bootstrapping a product business. Similarly, a coach with a rigid, step-by-step system might not work well for someone who thrives on flexibility and creative problem-solving.
Here are some factors you might consider before deciding to hire a mentor.
1. Do they have relevant experience to yours?
Working with a mentor who has done what you want to accomplish is important. That way, you can be confident they are mentoring from direct experience, rather than theory.
2. Are their methods aligned with your values?
If you hate cold outreach but a mentor swears it’s the only way to get customers, you’ll struggle to implement their advice. Look for someone whose strategies feel doable and authentic to you.
3. Do they teach or guide?
Some mentors provide direct answers and step-by-step plans, while others focus on asking the right questions to help you find your own solutions. Which approach do you need right now?
4. Are they investing in your success, not just selling you?
A great mentor isn’t just trying to close a sale. They’re genuinely interested in whether you’re the right fit for their expertise. Pay attention to whether they ask thoughtful questions about your goals before pitching their offer.
Before you hire a mentor or coach, take the time to clarify what you need, what kind of guidance works for you, and whether their style and expertise align with your goals.
The right one can help you with your goals, but the wrong one can waste your time, money, and damage your confidence.
How I can help you with your marketing
Many early-stage founders struggle with marketing because they’re trying to force themselves into strategies that don’t fit them. Maybe you’ve taken courses, followed expert advice, or even worked with a coach, but nothing feels quite right, or it’s not getting the results you expected.
That’s where I come in.
I don’t believe in one-size-fits-all marketing.
Instead, I help early-stage founders align their marketing strategies with their strengths, values, and business goals so they can attract the right customers without burning out.
Here’s how I do that:
Customized Marketing Strategy – I help you identify what actually works for you, not just what works in theory. Together, we’ll come up with a marketing plan that fits your strengths, time constraints, and personality.
Practical, Actionable Guidance – I’ll help you find strategies that make sense for YOU, whether that’s building relationships on social media, or something completely different.
Mentorship That Meets You Where You Are – Whether you need clarity on messaging, help with creating consistent content, market positioning, and/or accountability, I help you move forward in a way that feels good to you so you can keep doing it.
If you’re an early-stage founder who’s ready to market your business in a way that works for you, let’s chat. I offer a three-month mentorship program designed to help you stop guessing and start attracting the right customers.
Schedule your free call with me here to learn more.