You can’t mess up your business (even if you try).

I just read a blog post from a creator on LinkedIn. He said he messed up his business. He changed everything: from his website to his offer. Changed the pricing. From inexpensive to premium and now, back to inexpensive.

Recently, my coach did the same thing in her business. She called it “dismantling” her business. She went from 1:1 coaching to a group program, back to 1:1, and now she’s thriving once again.

I’ve done it too. I’ve had so many pivots since I sold my donut business, it’s not even funny. But I always seem to come back to mentorship. It’s where my heart is. And where I’ve been the most successful.

Why do we do this to ourselves?

I don’t have all the answers.

But one thing I know from experiencing it and watching my clients do it, is that we either get FOMO (fear of missing out) or BAMO (bored and missing out - I made that one up, but it’s true.)

We see what other people are doing in their businesses and the success they supposedly have and we think we’re doing it wrong.

Or we have a method, it’s working but it seems like it’s too easy. It seems like it should be harder than it is, so we change it (because why not make it harder on ourselves than it needs to be, right?).

I’m not saying that either approach is wrong. But what I am saying is both are unnecessary. We put ourselves through changes because we think we have to, and then we (sometimes) end up right back where we were: doing the same thing we started with.

But here’s something to consider: maybe don’t change what’s already working.

If you have something that’s working, that you enjoy doing, then maybe that’s a sign to keep doing that thing instead of chasing the shiny object.

I’ve had a couple of businesses now, both product and service. And I can tell you that it’s not always hearts and rainbows and bunnies and flowers. There will always be some aspect of doing any job that’s less than our idea of fun (taxes anyone?).

But that’s what we signed up for as entrepreneurs. The good, bad and the not so great.

Here’s what happens if we’re constantly changing things around in business.

1. You lose your focus.

Instead of having a solid marketing strategy, your message will become disjointed and confusing. What exactly are you selling now? How does it benefit your customers? If you’re not sure, they’re not sure.

Which leads me to point number 2:

2. You may lose customer trust.

If you’re switching things around all the time, including your pricing, your customers may not have faith that you can deliver. Or they’ll wonder why you’re making so many changes.

You can be upfront and tell them why, but they may still not believe you. And some may fall off because the trust has been broken.

Look, it’s your business. You get to run it how you want to.

But if you do make changes, it’s good to involve your customers and audience in on the plan so they’re up to speed and understand the reasons behind the why.

That’s what my coach did. She closed her group program, stopped doing free webinars and went back to her tried and true 1:1 services.

That’s what I did. When I decided to switch my niche from storytelling ghostwriter to marketing mentor, I was more successful as a marketing mentor.

Go figure, right?

Your people may or may not hang on for the ride, but at the end of the day, you can’t mess it up. It doesn’t matter what you sell as long as you’re the one selling it.

And that’s a blog post for another time.

Have you switched niches before? How did that go?